AT&T Brand Design
Aio Brand & Marketing
Identity: Interbrand
Sonic: Man Made Music
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In 2013 AT&T acquired Cricket Wireless, and merged the prepaid provider with Aio Wireless, AT&T’s own prepaid brand. The combined entity needed a new identity. Working with Interbrand and the Aio marketing team, we developed a design strategy that leverages the strength of Cricket’s name and color palette, and incorporates the fun and dynamic personality of the Aio brand.